Founded in 1950

Hailing from Tequila, Jalisco in Mexico, Hornitos® Tequila (named after the “little ovens” used to roast agave) was introduced to the world in 1950 by our founder Don Francisco Javier Sauza in honor of Mexican Independence Day.

Pure blue agave

“Don Franco” was a passionate and principled man. It was his firm belief that pure, authentic tequila could only be made using 100% blue agave grown in the great state of Jalisco. In fact, he famously petitioned Mexico’s leaders to recognize this as a standard of quality for true tequila – and succeeded.

100% pure agave icon

Gaining a respect for tequila

But of equal importance was Don Franco’s stance that quality tequila wasn’t just for the upper crust, but rather something that should be enjoyed by everyone. Which is why on bottles of Hornitos® you’ll see the words “nuestro tequila,” or “our tequila” – a testament to his generous and welcoming spirit, which lives on today.

Portrait and signature of don francisco javier sauza

Maintaining Quality Standards

For over 65 years, we’ve rigorously maintained the standards of quality established by Don Franco and stayed true to his belief that smooth, 100% blue agave Hornitos® is a premium tequila for everyone to call their own.