Hornitos® was boldly born in 1950 in honor of Mexican Independence Day. It all began in Jalisco, Mexico with our founder, Don Francisco, a man who wasn’t shy about taking chances to make great tequila. From creating Reposado before it was even a word, to revolutionizing the agave cooking process, to standing up to the Mexican government and setting new standards for tequila. Since then, it has become our tradition to break tradition, all in the name of bettering tequila.
Don Francisco knew that if you want to make things better, you have to innovate. Nothing proved this more than his ground-breaking decision to make tequila in a way it had never been made before: cooking agaves in little ovens, to better control the roasting process and achieve better tasting tequila. With this shot, Don Francisco changed the tequila process forever.
Don Francisco believed that pure, authentic tequila could only be made using 100% blue agave, grown in Mexico. So he turned his belief into a reality, by boldly petitioning Mexico’s leaders to recognize it as the standard for true tequila – and he succeeded. Today, if it’s not Mexican tequila, it’s not tequila.
For over 65 years, we’ve kept our founder’s fearless spirit alive and stayed true to the belief that continuously pursuing a better tequila is A Shot Worth Taking™.