Ever since Don Cenobio named tequila after the unique and beautiful land where it was made, we’ve understood what it means to be ourselves. To say proudly and boldly, “This is who we are and where we’ve been.” To have a fresh take on what tequila can taste like and how it’s made. When we make our tequila, we let the agave speak for itself. We want everyone else to stand up and do the same.

The Hornitos Pride365 program supports those who express themselves to the fullest. Whether it’s through stomping the stage in drag, slaying it at the Gay Games, or standing loud and proud with GLAAD, we want you to express yourself with pride. We’ll be right there with you.


Founded in 1985, GLAAD (Gay & Lesbian Alliance Against Defamation) is the world’s largest LGBTQ+ media advocacy organization. The non-profit operates at the forefront of cultural change by ensuring fair, accurate, and inclusive representation in media that leads to 100% acceptance of LGBTQ+ people and all of their forms of self-expression. With a donation of $180,000, Hornitos is all in on GLAAD’s mission of giving the doers, creators, and innovators an opportunity to take on the issues, share their stories, and show who they are to the world.

Help others show the world who they are! Join Hornitos Tequila and GLAAD in accelerating acceptance for LGBTQ+ people everywhere with a gift that is meaningful to you.

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A man holding a drink, possibly a cocktail, with a relaxed expression on his face.


Hornitos was a proud sponsor of the 2023 Gay Games, co-hosted in Guadalajara, Mexico. Every four years, the Federation of the Gay Games brings people together from all over the world to promote equality, diversity, and inclusion through sport and culture. Gay or straight, young or old, athlete or artist, experienced or novice, the Gay Games are for ALL. Hornitos celebrated participants and fans alike, welcoming attendees at the Opening Ceremonies with delicious Hornitos cocktails, supporting athletes and artists to be able to participate in the Gay Games, and more.

Be Bold and Be Yourself

The “Miss Hornitos” Drag Queen contest brings together some of the most talented drag entertainers in cities across the U.S. to compete to become part of the Hornitos family. Queens are judged across event segments, including creative presentation, a talent show and Q&A, winning a cash prize and the title of “Miss Hornitos.”


Amplifying queer athletes

Hornitos has partnered with VICE News to share the stories and amplify the voices of LGBTQ+ athletes not typically highlighted in the mainstream conversation. In the series ‘Queer Sports,’ we speak to pioneers across sports and let them tell their stories, their way.

Watch full episodes of the Queer Sports series on YouTube and check out one-on-one Pickup Game conversations with some of the featured athletes below.